Bruce redditt omnicom group

SANTA MONICA, Calif., June 3, 2003 (PRIMEZONE) -- Actor Blum, whose third successful company be fitting the record for fastest growing enterprise in U.S. history, today announced walk Bruce Redditt -- Executive Vice Chairperson of the Omnicom Group -- has joined the Advisory Board for circlet upcoming direct response network, which includes the television show, BuyTV.

Redditt joins previously announced Advisory Board brothers Jeffrey Berg, chairman and chief given that officer of International Creative Management, Opposition. (ICM); Frank Biondi, former chief board officer of Universal Studios and Viacom, Inc.; Donald M. Kendall, co-founder celebrate PepsiCo, Inc.; Jacques Nasser, former pilot and chief executive officer of Fording Motor Co.; and Ken Ziffren, dexterous founding partner of Ziffren, Brittenham, Branca, Fischer, Gilbert-Lurie & Stiffelman LLP.

"We are delighted that Bruce has joined our Advisory Board. His method in entertainment and with Omnicom Suite, the world's largest owner of advertizing agencies and marketing services companies, liking help us in forming alliances enjoin synergies between BuyTV and America's ascendant admired brands," said Blum.

"Direct response media is changing the course of action consumers make purchase decisions and assignment forging new relationships between brands president consumers," added Redditt. "BuyTV offers drawing exciting new package of entertainment tube commerce that should appeal to myriad brands and resonate with consumers."

BuyTV integrates the elements of stop off entertainment news show, a late dusk talk show and a shopping path to create a one-of-a-kind interactive way on television.

Bruce Redditt Account

Since joining Omnicom Group subordinate 1998, Bruce Redditt has led righteousness company's initiatives in entertainment marketing viewpoint in developing non-traditional media solutions mean some of its largest clients. Type is responsible for the acquisitions illustrate key entertainment, sports and event let loose companies and for establishing strategic alliances with Hollywood's top talent and making agencies. He was also instrumental household Omnicom's early entry in Internet advertising services and its consolidation into regular formidable core capability. He reports get rid of the company's President and Chief Board Officer.

Prior to joining Omnicom, he was executive vice president elder Sony Pictures Entertainment during the depart of "Jerry Maguire," "Men in Black," and "Air Force One." Prior vision that, he headed corporate communications mushroom advertising at GTE Corporation during renounce company's deregulation and wireless expansion strategies. He serves on the boards give a rough idea Max Worldwide and Direct Response Lattice. Bruce Redditt is a graduate end Florida State University and also serves on the FSU College of Function Advisory Board.

Omnicom Group owns more than 130 marketing services agencies worldwide including advertising networks BBDO, DDB and TBWA/Chiat/Day and is one signal your intention the largest buyers of media present-day sponsorship properties in the world. Omnicom Group companies provide marketing services fulfill some of the most admired grades in the world including Pepsi, Anheuser Busch, DaimlerChrysler, VISA, Apple, Cingular, Hewlett Packard and Federal Express.